Gina Miller writes "Tired of re-reading those same old boring statistics on your cereal box, well I bet you would have loved to have this one on your breakfast table this morning! The German division of the Kellogg company has afforded room for nanotechnology on the entire backside of their 'Toppas' cereal. Now you see it … (PDF file)." Gina Miller continues:
An article (PDF) published by the Food Marketing Institute, converses with Manuel Marquez, Ph.D., Director of Nanotek Consortium (Kraft Foods Inc.). Marquez emphasizes the importance of nanotechnology not only in materials but in smart foods as well. This is an extensive article discussing many future applications speculated by Marquez and the author Jack Uldrich and well worth the read. In 2000 Kraft created the Nanoteck Consortium with hopes of being the first to market nano enhanced food products, including long lasting food and interactive beverages.