New Nanotech Index, plus gentle teasing
Frost & Sullivan has issued a report titled U.S. Nanotechnology Industry: Investment Analysis and Growth Opportunities, which appears to be an analysis of 16 nanotech companies which make up their Nanotechnology Index. It costs US$4950, and is probably a useful report for high-level investors, but I’m afraid they are in for some gentle teasing — gentle from me, perhaps not from others — about the second sentence:
“Recent product launches, such as transparent sun blocks, stain-free fabrics, golf balls designed to fly straight, and nick-proof trims on hummers, clearly demonstrate the enormous potential of the technology to provide superior medical treatments, better production processes, faster computers, and smaller memory devices.”
Er, what? C’mon folks, you can do better, especially in the first paragraph. Feel free to send drafts to me to review–I want you to succeed. Or, much better, hire Howard Lovy.–CP
June 14th, 2005 at 7:58 AM
When I originally saw the report, I had to re-read that sentence a few times just to make sure I wasn’t missing something. What’s that you say? Better sunscreen, khakis and golf balls “clearly demonstrate” commensurate benefits in medicine, clean manufacturing and chip technology? Sure. The non-capitalization of the “hummer” model name leaves one to wonder if the editors actually intended some double entendre. I listened to/viewed the webcast when this report was released, and much of the data presented seemed to mirror those published by Lux. I also found the 16 companies chosen for their Nanotech Index rather dubious–both for some notable omissions and curious inclusions.
Separately, I wonder if anyone noticed this article in Road & Track (to which I have long subscribed). http://www.roadandtrack.com/article.asp?section_id=20&article_id=2171
While I think the author does a reasonable job for a non-specialist, the way the introduction paragraph is written borders on irresponsible, IMO. Might a few of the more impressionable readers have thrown the magazine into the air in horror befor ever making to the “just kidding” reassurance?